Sun&Wind – a member of GC Food Group, has just introduced a groundbreaking product line named Dr Tao. This is not only a commercial initiative but also a testament to strategic vision, as the company strives to transform the value of Ninh Thuan’s agricultural products from fresh consumption to deep processing, creating sustainable added value for both farmers and consumers. Dr Tao marks a turning point in enhancing the quality and position of agricultural products from the land of sun and wind in the market.
Ninh Thuan, a region renowned for its hot, dry climate and strong winds, has long been known as the ideal place to grow green apples. Although the soil here is low in nutrients, it is rich in natural potassium, giving the apples a uniquely delicate sweetness found nowhere else. Each year, Ninh Thuan produces about 43,000 tons of fresh apples on an area of 1,000 hectares. However, the value of apples mainly lies in selling them fresh, causing farmers to frequently face the “bumper crop, falling prices” situation.
For the farmers here, each apple harvest brings not only joy but also worry. Fresh apples, if not consumed quickly after harvest, spoil easily, leading to significant losses. Recognizing this untapped potential, GC Food Group has been determined to change this reality by investing heavily in deep processing, opening a new chapter for local agricultural products.
Dr Tao is not just a product, but also a commitment from GC Food Group to enhance the value of Vietnamese agricultural products. Currently, Dr Tao offers two product lines: fresh apples and dried apples with distinctive flavors, meeting the diverse needs of consumers.
Dr Tao fresh apples are the result of meticulous care from the lush green apple orchards of Ninh Thuan. Harvested at the perfect ripeness, these apples are packaged using advanced technology, preserving their freshness and ensuring the highest food safety standards. The product is not only suitable for daily meals but also offers nutrition and freshness, making it an ideal choice for those who love clean food.
Meanwhile, Dr Tao dried apples offer a completely different experience. Grade 1 green apples are carefully selected directly from the orchard, then processed through a closed production line. With modern heat-drying technology, the product not only retains its naturally sweet flavor but also adds superior nutritional value. Dr Tao dried apples are especially suitable as gifts for important occasions or as a convenient snack for those who enjoy a modern lifestyle.
Dr Tao is produced from apple orchards cultivated organically, where farmers apply natural methods to care for the trees. They use organic fertilizers and biological measures to control pests, minimizing the use of chemicals. As a result, the apples are not only clean but also safe for health, while protecting the environment and regenerating the soil ecosystem.
For GC Food Group, developing organic apples is not just a business strategy but also a responsibility to the community and nature. This is the core value that Dr Tao always aims for.
The journey of Dr Tao is not just a story about agricultural products but also a symbol of the connection between people and nature. From the lush green apple orchards of Ninh Thuan, the products are processed with dedication, bringing consumers the purest values from nature.
The image of the chairman of GC Food Group standing in the middle of an apple field in a uniform with the slogan “Safe Food, Happy Life” has become a symbol of commitment to quality and strategic vision. He once shared: “Dr Tao is not just a product, but our heartfelt effort to create happy food, helping farmers increase the value of their produce, and providing consumers with high-quality, safe products.”
GC Food Group is not only known for outstanding products such as aloe vera, nata de coco, Zen Zen jelly, or cantaloupe, but now also expands its portfolio with green apple products under the Dr Tao brand. The introduction of Dr Tao marks an important step forward in the sustainable development strategy, focusing on deep processing to enhance the value of agricultural products.
