Mission, Vision, Core Values

Vision

“Creating a HAPPY world through supply of HAPPY FOOD chains”

Mission

  • We grow and supply HAPPY FOOD from the farms to one’s dining table
  • 2. We are committed to sustainable development and protection of the environment throughout the production process of HAPPY FOOD
  • 3. Our staffs always love nature, adhere to the core values of the company and live HAPPY life. We serve our customers with all our hearts
  • 4. We sensitize our customers on how not to waste food, how to save time for taking care of their families, improve them-selves and become a proud part of their community
  • 5. We experience our products together with customers, promote nature and increase the connection between human and nature
  • 6. We spread HAPPINESS to develop the communities everyday with an aim to make this world a better place for all living beings.

Core value

Integrity

We are honest in our ethical conduct toward the Company, our partners, customers and colleagues.

Mastery

We are ultimately responsible for the results through our hard and consistent work. We proactively make plans and find solutions to achieve our goals.

Commitment

We are totally committed to work hard for everyone’s careers. And, our ultimate goal is to provide our customers with Healthy Food everyday.

Consistency

We are consistent in our words, actions and compliance with our core values, ​​so that customers and team can believe in us to achieve the best results for all.

System

We always follow the most effective system in our operation for the benefit of the Company as well as our valued Customers.

Teamwork

Our company’s leaders and its employees follow the same philosophy of work-"One Team One Dream".

Training

We participate in training programs, organize self-training and if needed, we organize re-trainings for colleagues and employees.

Appreciation

We are grateful for the things and appreciations we receive every day from Nature, Customers, Families and Colleagues

Happy

Success and customer satisfaction are the two things that keep us happy everyday.

MESSAGE OF THE GENERAL DIRECTOR